Wednesday, July 31, 2013

Ship of Theseus - share this post!

Together, we have proven a point - that Indian audiences are not only ready for, but directly demanding insight, invention, beauty and meaning in their cinema. The need for a robust cultural environment has been vocalised at the box office. It's loud and clear, and has forced a valid response - an expansion of the film's release to more cities. The wall of presumption has been dented, now it needs to come down. Let's not accept anything lesser.

Thanks to you, the film will now release in seventeen new cities next Friday (Surat, Goa, Rajkot, Mangalore, Mysore, Chandigarh, Lucknow, Bhopal, Indore, Nagpur, Raipur, Vizag, Coimbatore, Patna, Jaipur, Trivandrum and Calicut, in addition to the existing nine cities). We need to put in our best to keep this dialogue alive. This is about the survival and growth of all that is relevant to us, culturally.

We are more than just a film now. We don't know if this is going to be seen, in retrospect, as a small step or a giant leap. We do know that this would be seen as an opportunity for a movement - either taken or missed.

We need to come together to evolve a new ecosystem for profound, complex, meaningful, relevant, rigorous, experimenting, inquiring and beautiful cinema to exist and be accessible to each one of us - a privilege we don’t have yet. We can't afford hoardings or TV spots (the ones we have, were offered for free). We will depend on you to carry this further.

If the film has resonated with you, or held any meaning for you, then we request you to volunteer (especially, if you live in any of the cities the film is releasing in).

Here's what you can do to partake in, what we naively, ambitiously hope would be, a cinema resurgence in urban India -

- Make Ship of Theseus banner the Cover Photo on your Facebook profile.

- Share Ship of Theseus related content (reviews, posters, trailers, interviews, quotes from the film) on your Facebook personal profile, as well as the Facebook groups you are a part of.

- If you or any of your friends manage a Facebook Page, get Ship of Theseus trailer shared through that page.

- Change your twitter handle to Ship of

- Regularly RT tweets from @sotfilm and share posts from

- E-mail the film's trailer, social media links and show timings to everyone you think would be interested in the film.

- Set your gmail status message with a link to the Ship of Theseus trailer/page.

- If you have a Youtube Channel, place the Ship of Theseus trailer link in the annotations to your videos.

- Share material on your blog - trailers, posters and links. Put up the SOT banner linking it to the FB page.

- Initiate discussions around the film in the online forums you are part of.

- Embed Ship of Theseus trailer on your blogs, websites, articles.

- Gift a screening of the film to someone you feel should watch the film.

- Organise group screenings of the film, followed by post screening discussions. You can shoot the video of the discussion, and we'll share it online.

- Call at least one person you know, who hasn't yet seen the film, and tell them about it, if it's not an intrusion.

- Innovate & improvise!

- Share this post!

Here are some relevant links -

Get images you can share from

Official trailer

The atheist prayer

Recommendation video

Dialogue promos

Some early teasers

Our early short films and other work at -

Some third party content about us


  1. Here are some impressions shared by participants in India's freethought blogosphere:

    Incidentally, the same forum also has a section devoted to the Charvakas.

  2. Tamil reviews..

  3. I really do not know whether this is right platform to ask but.. hope ma silly questions do not offend you by any chance.
    1. Why Aliya's character a 'foreigner' woman?
    2. Why the majorly the language of second story of Maitreya is English?

  4. How did those change the purity of the movie?

  5. Oh wow Ship Name Generator tool worked.. thnx! I thought it was a scam and it would not work but it did so thank you!